The Brand Identity must reflect the essence of your restaurant. Customers should only recognize you by looking at your brand.
The concept is simple in itself: with the Brand Identity you must know who you are and you must communicate it to others in a clear manner. Alongside this axiom, we find Brand Awareness and Brand Reputation.
The first concerns the fact of being known, the second being appreciated. Your restaurant must therefore be known and appreciated: only in this way can you say that you have an established Brand Identity.
What is the brand?
Although it is often confused with the logo or the name of your place, the reality is slightly different.
The brand identifies a concept that goes beyond a mere definition and incorporates the emotional perception that knows how to create satisfaction to the public, decreeing the success of the company (of the restaurant in this case).
The concept of brand is closely linked to that of identity.
How long did it take you to take your restaurant to its current level? When you express a slogan that indicates, for example, “Ristorante da Giuseppe, founded in 1969”, it means that all of this emotional was present in these 50 years of activity, the customer must find it in the brand, able to integrate tradition, experience, culture.
The brand is the brand, a mark that indicates the reputation of your restaurant, understood as the idea that the public has of your restaurant.The combination of name, logo, sign, symbol, colors, graphic, written, identify the brand, tradition, authenticity of your kitchen.
The brand must be thought, evaluated, because it can hardly be changed over time, unless you start over.
Appropriate brainstorming is carried out in order to evaluate the possibilities, studying a name, a logo, a message, providing a brand image that must be coordinated.
This is the Brand Identity.
But we have another concept, namely the Brand Equity that is explicit with the value of the brand.
What should your restaurant brand evoke?
but in general a brand should evoke confidence, security, values, emotions, uniqueness, genuineness.
A restaurant with a winning and successful brand should at least embody these characteristics in order to have an established and appreciated Brand Identity.
It is not enough to have a known brand, but this must also be appreciated by the public, which must have a positive perception of your place and therefore of your brand.
Defining a Brand Identity means having an additional tool available to ensure that your communication strategy is even more effective for customers, but above all having an attractive website is essential to be able to advertise your brand effectively....